WHO IS THE TARGET AUDIENCE
Define
On Friday (29/07), Rachel & I defined who would be our target audience & we wanted to focus on University students who cannot often afford to care for a pet, or live in a flat that allows pets.
I identified that, although people may love animals, they could be allergic to them in some way. However, if we created an event revolved around dogs, although the topic is about dogs, the social situation itself will be another catalyst for calming stressed people. A sense of comfort in the community around the lonely city go-er is what we are aiming to create
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